On Saturday October 15th Quesería La Antigua de Fuentesaúco celebrated the “1st Congress of Quesería La Antigua de Fuentesaúco”, which took place in the Parador of Zamora “Condes de Alba y Aliste”. which took place at the Parador de Zamora “Condes de Alba y Aliste”. The event was attended mainly by our distributors from all over Spain.
The purpose of the congress was to present the new corporate image, since a few months ago we decided to change it completely. We are aware of the importance of an image in line with the times. It is no longer enough to simply have a good product (which we have!!), it is necessary to dress it very well to give a better impression.
The event began at 9:30 a.m. with a welcome by Fernando Fregeneda, managing partner, who was in charge of breaking the ice. Fernando first thanked the attendees for their presence there. Our distributors had come from all parts of Spain: Barcelona, Madrid, Seville, Leon, Bilbao, etc.
The response of all of them to the call of Quesería La Antigua de Fuentesaúco was to be appreciated. After sharing some anecdotes with the attendees, Fernando gave way to Jesús Cruz, managing partner, who was in charge of explaining the company’s progress in recent years. Jesús reviewed the trajectory of both of them, how they met, how they joined their passion for the sheep dairy world, how the idea of making the best sheep cheese in Spain began to take shape.
Next, Javier Garduño, from Estudio Javier Garduño, was in charge of explaining step by step the how and why of the change of image: new labels, new packaging and above all, a new logo, much more modern and elegant than the one that had been used until now.
Javier explained that from the very beginning he connected very well with the people of La Antigua and it was clear to him that he wanted to give a total change to the image. It started with the logo, here you have the before and after:
As you can see, the change is total. We have gone from a traditional logo to a much more stylized, modern logo, more in line with the era of social networks.
Later he began to unpack the why behind the designs he was presenting. The attendees listened attentively to the designer’s explanations. We saw smiling faces, as if giving their approval, we thought it was great!
Oscar Martín, from Mutantia, was in charge of talking about the new website and the presence of Quesería La Antigua de Fuentesaúco in social networks: Facebook, Twitter, Linkedin, and he also spoke about the cheese dairy’s blog, all of which are essential elements for a good presence on the Internet.
After the presentations, the large group of distributors and friends of the cheese factory left for Fuentesaúco, where we toured, divided into several groups (the congress attendees were well over fifty!!!) the facilities and new extensions, finally ending with a tasting of the product in the factory itself.
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