Last week, we have had the privilege to be welcomed by The Hotel School of Salamanca to a business networking with the Benin Consulship, here to represent Benin and to present the Photography Exhibition “BENIN, UN MICROCOSMOS AFRICANO”. This event has been organized in the scope of the program called “Empresas Amigas”.
Composed of 40 photos, the goal of this exhibition is to make known Benin, the African Continent and its legendary hospitality : Challenge faced !
We have learned a lot about this country and its population thanks to the Benin Consul, Sara de Andrés García. The key word is solidarity. However, this democratic country needs our help because people still living in extreme poverty. People need to know that they are not forgotten. A school project has been launched by Father Roland Komlan Klevo in the Jougou area. This part of Benin really needs to improve its living standard and its rate of schooling.
Beside, thanks to the companies of “Empresas Amigas” we have learned that it is really important to not forget this continent in our internalization. Indeed, Africa is enjoying a significant growth. However, we have to adapt our products and our services to their market. If it is true for this african market, it is also true for every markets. Lots of tools exist in order to internationalize its activity. We have to use it advisedly.
During this networking, we have had the opportunity to share our own experience on internationalization. When we want to grow, we have to think of an essential thing : Enjoying work and of course share our passion. La Antigua wants to share worldwide its love for the cheese, for the spanish gastronomy and for the spanish culture. Because we do not just want to sell our product: we want to create a real relationship with our foreign customers. Real collaboration begins where real exchange begins.