When organizing an event such as the V Congress, it is very important to work with quality suppliers and collaborators, since a large part of the event’s success depends on the image and the service provided to the attendees.
Javier Garduño
is undoubtedly a symbol of quality, effort and good work. But for us it is much more. He is someone who understands us right away, who is as crazy as we are and who perfectly captures that craziness and all the ideas we put to him. He is responsible for all the designs related to the V Congreso Cocina con Queso y Humor, and we have asked him to dedicate a few minutes to tell us how he sees all this from your side.
1.- What is your inspiration for the designs? What does it mean? Why these colors?
For the design of the congress image, what we wanted to do was to graphically simplify the basic concepts of cheese, cooking and humor. For this reason we played with geometric figures that symbolize the marks of the mold on the cheese, the smoke that comes out when we cook and a smile. To each one of them we have given a flashy color that are very fashionable to play with them and make a chromatic range that gives a lot of dynamism to the whole image.
2.- After so many years working with La Antigua, what inspires you the most?
Despite all these years working with La Antigua, every project they ask us to do, we still put the same enthusiasm as the first day, their passion is contagious and that makes us take the work with great enthusiasm. La Antigua’s predisposition to innovate and to want to work differently also allows us to do spectacular things that go beyond any established script, and that is something to be grateful for.
3.- What is the Cheese Congress for you?
The Congress is a quote that we do not miss any yearA meeting with friends in which we had a great time, We laugh a lot and learn something at the same time. That’s why we are looking forward to the event and even more so in our city where we can go with our people because we always talked about how much fun we had at Peñaranda and that this year they can finally attend.
